Business Transformation for Leading Retailers


Join 13 senior executives to hear how Wiggle transformed their business with an absolute focus on customer experience and advocacy. Wiggle needed to create a scalable and best in class digital platform which could efficiently underpin their ambitious expansion plans. Hear about Wiggle's main areas of focus for this transformation, the approach they took, learnings and outcomes to date. Wiggle will also discuss how they adopted a cloud-based Finance ERP solution for all their financial needs in under 6 months.

  • Arrival and networking reception: 8am – 8:30am
  • Sit down and food service: 8:30am
  • Speakers and questions: 8:45am – 9:10am
  • Networking: 9:10am – 10am

Speaker: Jeff Wollen

Jeff Wollen is the Group CIO at WiggleCRC – the world's largest specialty pure-play online retailer focused exclusively on triathlon related products (i.e. Bike/Swim/Run). WiggleCRC has recently completed the acquisition of Bike24 (based in Germany) following the successful integration of Chain Reaction Cycles (CRC) – and together they become the "global heavy-weight" player in a high-growth and fun sector. Over the last year, Jeff has been focused on launching WiggleCRC's next generation retail platform.

Who is attending?
CIO, Head/Director of CRM, Data Insight, Customer Service, Customer Engagement, Marketing

Interested but unable to attend?
Email us at and one of the team will contact you to discuss the Wiggle story and business transformation.

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